Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Nowaday in digital age, content marketing more than ever become one of the most effective way to gain customer interactive, awareness and even changing customer’s behavior.
This article will present about some trends of Content marketing in the digital age.
In content marketing the usual question is what we need to do to make our content stay in the spot light among with many other one which was created and be creating? There are no way but get our contents to fit with the needs of customers, help them to find the exactly answer for their particular problem.
Personalized content is not only a way to increase interactive virtual (like, comment, share), it also help to increase interactive actual which is including happiness, interest, and even the buying behavior of readers.
Visual Content is content that communicates or convey the valuable information in a visual way. There is a variety of visual content types used in visual content marketing such as Images, Videos, Infographics, Memes, Presentations, Screenshots and so on.
The studies by Adweek, Forbes and Content Marketing Institute have shown that most of people prefer pictures over plain text, like watching than reading, prefer action rather than static. Of course the amount of interaction for outstanding Visual Content is always higher than text-based content.
In fact, 90% of information that comes to the brain is visual, and visual are processed in the brain at 60,000 times the speed of text. In other words, we look at pictures and videos regularly and we consume them more quickly than we do text.
Hence, Visual Content marketing is sometimes considered as more effective than text -based content marketing because images are faster and simpler to capture and more shareable. It can also sometimes bring entertainment and even emotion.
YouTube, for example, become the second largest engine and third most visited site on the web, the increasingly popularity of visual-focused platforms like Instagram and Snapchat clearly demonstrates the remarkable development of the visual context.
It is believed that Visual Content is core to marketers to communicate their brand story. Visual content play vital role to content marketing in digital age. Brands need to integrate visual content into marketing strategy and communications
Interactive content is action, creates a two-way dialogue. The action here can be a phone call, faxes, coupon redemption, sales meetings, and maybe sales. But it is over. Today, interactive content marketing is online space, that is: share, click, view and writing some comments. Look at any websites; they all have the comments or forum space for the readers, allowing the public to actively participate in the Content, rather than capturing them passively receiving. They all try to make a lasting impression!
For visionary marketers, the rise of social media influencer creates the world of possibilities. It opens up a new channel for brands to connect with consumers more directly, more organically, in a larger scale. By creating branded content with social media influencers, brands can amplify their messages while seducing their target audience.
Influencer doesn’t need be a famous star. Influencer could be an inspirational person in a certain field, and possesses a quite big amount of followers on social networks. It may be the beauty bloggers, social activists, journalists frequently make personal views, or the young authors…
According to McKinsey’s research, influencer marketing attracts customers twice as much as newspaper ads, and helps to increase the rate of return of 35%. Influencer marketing, if cleverly done and chose the right people, could make your Content more diffused, more reliable, and work towards more pronounced sales
When influencers are capable to control wonderful words while they talking to the public, this active can make the customers be enraptured with products, what they have never known.
Content marketing through mobilephone
“When consumers don’t have a lot of time to make a decision, they tend to focus on a few key criteria or product attributes” – Think With Google
Hence, this is an easy way to save time for customers. According to the table above form Statista, the number of smartphone users will keep increasing over 2,500 from 2014 to 2019. That is a reason why content for mobile phone (smartphone) is so important.
Let take an example of IKEA. They create a great application that allows people to put virtual items into reality space. Without technical planning, without architect, all of people can design interior by themselves and of course, they must design with Ikea’s products. You see, this is a sucessful content marketing.
Moreover, we have “Nivea protect application” – a genius marketing campain. People feel that they are being protected instead of buying an item. Although it wasn’t a truly mobile campaign, it still creates something unique when moblie combined with their product. This process just begins when parents want to protect their kids in crowded places. They are invited to download the application which can connect with a bracelet. Parents then can use this to notice some area outside of which the child cannot stray, and if the child does then the app beeps to alert the parent.
How about you? What do you think about the role and the important aspect of content marketing in this digital age.
Content Marketing Institue – “ What Is Content Marketing” article http://contentmarketinginstitute.com/what-is-content-marketing/